Study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer to buy a product. It is important to assess the kind of products liked by consumers so that they can release it to the market.

What is importance of consumer behaviour?

Understanding consumer behavior helps in identifying whom to target, how to target, when to reach them, and what message is to be given to them to reach the target audience to buy the product.

How do marketers influence consumer behavior?

Marketing can be highly effective in influencing consumer behavior. ... The more people react to your marketing campaigns, the more they will talk about them. And the more they discuss your brand and products, the more likely people are to buy them.