Dick Wilson, the actor who so famously tried to keep shoppers from squeezing Charmin toilet paper in a series of TV commercials, died Monday in Woodland Hills, California. He was 91.

Who used to say don't squeeze the Charmin?

Writer Credited With Breakthrough Charmin 'Don't Squeeze' Slogan Dies : The Two-Way Advertising industry veteran John Chervokas, who is credited with inventing the phrase "Don't squeeze the Charmin," has died at the age of 74.

What happened to Charmin Mr. Whipple?

Dick Wilson, the pop culture icon known as Mr. Whipple in the Charmin toilet paper ads, died Monday. ... The actor died of natural causes at the Motion Picture & Television Fund Hospital in Woodland Hills, Calif., his daughter Melanie Wilson tells the Associated Press.