Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports and casual apparel.

What is Under Armor known for?

Under Armour is the originator of performance apparel - sportswear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. ... At roughly 2.7 billion U.S. dollars' worth of net revenue in 2020, this is also where Under Armour generates the majority of its sales.

Why is it called Under Armor?

Back when the company was first starting, Kevin Plank mentioned the idea of calling it “Body Armor”. His brother, Bill, misheard him and thought he said:“under armor”. The name stuck, of course, with the British spelling being used in order to get the phone number Plank wanted.