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Often the higher demand is given as the reason for these prices, but there are reasons that suggest that the fees charged by the “Internet Computer Bureau” are the main driver of the cost. First, because the “Internet Computer Bureau” not only holds the right to sell the dot io TLD.
Why are companies using io?
An . IO domain often allows startups to get shorter, simpler domains and email addresses, lessening the chance of someone creating a typo. [email protected] is a lot easier to get right than [email protected]!
Why are io domains so popular?
One reason given for the TLD’s popularity is that it stands out by being shorter than other TLDs. Also, the . io TLD is less occupied than other TLDs, so it is more likely that a given term is available there.
