To brand visual art as "kitsch" is generally (but not exclusively) pejorative, as it implies that the work in question is gaudy, or that it serves a solely ornamental and decorative purpose rather than amounting to a work of what may be seen as true artistic merit.
Is kitsch bad?
The Merriam-Webster Dictionary defines kitsch as “something that appeals to popular or lowbrow taste and is often of poor quality” or “a tacky or lowbrow quality or condition.” The English Oxford dictionary defines it as “Art, objects, or design considered to be in poor taste because of excessive garishness or ...
Is Kitch a bad word?
Kitsch is art that's garish, nostalgic, and very low-brow. ... Kitsch is a German word that's been adopted into English, meaning "worthless, trashy art," or the quality of that art.