No, rebooking only increases the popularity by around 10%.

Does changing DJ increase popularity?

You can also increase you nightclub popularity by hiring a new DJ (you have 4 choices). New DJs cost GTA$100,000 to book, and switching back to a previously used DJ costs GTA$10,000. So basically, they key to have this income flowing is to have your popularity high (Tip: it's fine to let it drop half a bar.

Does Dancing increase nightclub popularity?

Pretty much what the titles says. The more you dance in our own nightclub, the more popularity you gain so you don't have to do those ridiculous promotion missions.