Good testimonials are important because they: Build trust and credibility. Let your past customers share their experience with your company, sharing the answers to the questions potential clients may have. This can fill the void of skepticism and give your business credibility.

Are testimonials good or bad?

Few companies successfully manage to get a testimonial from a person that wasn't happy with the service they received, and if they do they can simply not show it. Testimonials usually showcase the best of a company, from people who are really happy and willing to go on the record sharing their great experience.

Is testimonial useful?

Part of the reason why testimonials are so important is that they help create a deeper, more emotional appeal for your branding. ... To top it off, seventy-two percent of those who responded to the survey in question said that positive reviews and testimonials helped them trust a business significantly more.