adidas bought Reebok in 2006. At the time, the acquisition included the Rockport, CCM Hockey and Greg Norman brands, which adidas later divested for a total consideration of € 0.4 billion.

Who is Reebok owned by?

Adidas said Thursday that it has struck a deal to sell struggling sneaker and sportswear brand Reebok to Authentic Brands Group for up to 2.1 billion euros, or roughly $2.5 billion.

Is Reebok still owned by Adidas?

Sixteen years after acquiring Reebok for $4 billion, the German sportswear giant Adidas is selling it for a little more than half that to Authentic Brands Group, the voracious acquirer of struggling brands.