Location plays a huge role in attracting and retaining the best employees, many of whom keep a close eye on where they're based in order to optimize work-life balance. Good location decisions can significantly boost a company's long-term performance. Poor ones can cost millions in lost talent, productivity and capital.

Why is location strategy important?

Being in the right location is essential to the success of your business. ... Having a good location strategy allows you to obtain the optimal location aligned to your organization's needs and objectives, one that allows your firm to maximize opportunity while minimizing costs and risks.

Why is location important to the success of any business?

The location of a business positions it not only to attract a customer base but also to attract the right sort of talent to make the business a success. ... Research has shown that the location of a business is one of its most important factors for success.