The phrase "the media" began to be used in the 1920s. The notion of "mass media" was generally restricted to print media up until the post-Second World War, when radio, television and video were introduced.
What is considered the mainstream media?
Mainstream media (MSM) is a term and abbreviation used to refer collectively to the various large mass news media that influence many people, and both reflect and shape prevailing currents of thought. The term is used to contrast with alternative media.
When did mass media begin?
It was coined in the 1920s, with the advent of nationwide radio networks, mass-circulation newspapers, and magazines, especially in the United States, although mass media was present centuries before the term became common.