Its retirement should have come decades ago. It would be nice to think that the exit of Tab signals the declining popularity of diet drinks, but it actually just makes room for newer ones.

Is Coca-Cola still making Tab 2020?

As part of their efforts to scale back on under-performing brands during the COVID-19 pandemic, in October 2020 Coca-Cola announced that it was discontinuing Tab.

Why has Coca-Cola stopped making Tab?

The decision is part of Coca Cola's larger plan to eliminate more than half of its 500 products in order to streamline operations in response to the COVID-19 pandemic. Reports of Tab's demise mention that soda drinkers either loved it or hated it and Twitter reactions verify that.