Conviction helps overcome resistance, both external and internal. Resistance comes in many forms, but having a foundation of conviction allows you to persevere in the face of it. All of these benefits of having conviction—overcoming obstacles, sparking passion, and overcoming resistance—lead to results.

Why is it important to speak with conviction?

Speaking with conviction helps us to clearly and powerfully engage people more effectively, dynamise conversations and meetings and make messages easier to understand.

Why conviction is important in leadership?

When leadership has a personal conviction about the plan, they are able to lead their team to the same conviction they have. Conviction allows individuals and teams to overcome obstacles because they have a strong belief in what they're doing.