Launched in May 2019, Heads Up was a campaign run in partnership between The FA and The Royal Foundation's Heads Up campaign, designed to harness the influence and popularity of football to kick off a conversation about mental health among supporters, players, friends and families.

Why is the FA Cup called heads up?

In an effort to "promote good, positive mental health for everyone", according to Prince William, the president of The Football Association, the 2020 FA Cup Final was known as the "Heads Up FA Cup Final", with "Heads Up" a campaign to promote mental health.

What is FA Cup heads?

A mental health initiative spearheaded by The Duke and Duchess of Cambridge and The Duke of Sussex to change the conversation on mental health and give people the tools they need to have a conversation – wherever they are and whenever they need to.