The term can be used more generally to refer to anything that is prominently displayed or of highest priority. Above the fold is sometimes used in web development to refer the portions of a webpage that are visible without further scrolling or clicking.
What is content above the fold?
Above the fold, as it applies to Web design, is the portion of a Web page that is visible in a browser window when the page first loads. ... Because users engage more with the content above the fold than below the fold, key site functions and content related to business goals should appear at the top of the Web page.
What should be above the fold?
What Content Should Be Above the Fold?
- Branding. Your logo and other identifying visual information should be first and foremost in a good website design; visitors should immediately have a sense of who you are and what you do.
- Social Media Links. ...
- Attention-Grabbing Graphics. ...
- Unique Selling Point. ...
- Simple Navigation.
