What does ASOS stand for? ASOS stands for As Seen On Screen, with the original tagline saying 'Buy what you see on film and TV'. That's because when ASOS first launched more than two decades ago, it was a celebrity-linked clothing website.

What is ASOS slogan?

Say it, wear it, whatever. Crew neck. Short sleeves. Regular cut. Fits you just right.

What does ASOS clothing store mean?

The name of British e-commerce store Asos stands for "as seen on screen" — shorthand for a website aimed to sell the looks you saw on TV and in movies, bringing them off the screen and into real life. "That was how we got on the map," CEO Nick Beighton told Business Insider. A look for an Asos photoshoot. Asos.