Light beer had its origins in the 1940s, when the Coors Brewing Company introduced a beer called Coors Light that was lighter in body and calories than the company's premium lager offering.

What does light mean in Coors Light?

“Less filling” speaks specifically to calories. And as the Great American Beer Festival says in its style guidelines (yes, awards are given for light beers), “In these beers the word 'light' refers to relatively low body and reduced calories, rather than to color.”

Is Coors Light low in calories or alcohol?

Coors Light​

The 4% ABV beer that saw sales rise 28% in 2015. New iced fonts in the on-trade have helped steer more people towards the brands. The beer comes in at 102 calories in every 12fl oz can.