A hashtag has the “pound sign” followed by text and/or numbers with no spaces or punctuation. Although you can use both upper and lowercase letters for clarity, hashtags are not case sensitive. To use a hashtag on social media, simply type the pound sign and start entering text directly after it.

Does it matter if hashtags are capitalized?

Since you can't break your hashtag up with punctuation, using capital letters can make a longer hashtag easier for your users to read at a glance. If your hashtag is a single word, you don't need to worry about capitalization—if anything, capital letters in hashtags are most necessary for making them more readable.

Should Instagram hashtags be capitalized?

“Do hashtags have capital letters?” No. You want people to be able to read your hashtag. #ImAProHashtagger is much easier to read than #imaprohashtagger, so use capital letters to break up the words in your hashtag.