A PR box is a package containing carefully selected items to be sent to a list of influencers. They are sent with the hope that the recipient will share the product with their audience. This could be done through a product review, sharing unboxing videos, or even giveaways.

How do PR packages work?

Companies send PR packages to artists and bloggers when there is a new season launch. They want people to know about new products. They may also be holding a blogging event for artists and bloggers who review products. This is a key way for companies to promote their goods.

What does PR product mean?

A PR gift is a product and or service given to a person in the hope they may share the experience with their audience/followers. There has been no payment exchanged and there is no contract to ensure the influencer talks/posts about the product and/or service.