It isn't an overstatement to say that Man Repeller changed the way that millennial women dress. The site launched in 2010, after a decade of celebrities in bandage dresses, stiletto heels, and sexy-sloppy velour tracksuits, with a mission to champion the quirky and even ugly.

Why is Man Repeller now Repeller?

Of the name change, the brand stated that while the name “Man Repeller” resonated strongly ten years ago when the site was founded, as it “was defined as empowering yourself by deflecting the male gaze” that a refresh was needed to keep up with the current climate.

Is Man Repeller shutting down?

Man Repeller, which was recently renamed Repeller, is shutting down, Business of Fashion's Alexandra Mondalek reported Thursday. The fashion publication's founder Leandra Medine Cohen confirmed the reports in a statement to The Cut.