Customer Satisfaction is a measurement of customer attitudes regarding products, services, and brands. ... Customer Loyalty consists of loyalty behavior (also referred to as customer retention) which is the act of customers making repeat purchases of current brands, rather than choosing competitor brands.

How does customer satisfaction lead to loyalty?

Ongoing satisfaction leads to loyalty. Once customers have placed trust in a company and are assured that the company will continue to deliver they will continue to do business with them.

Are Satisfied customers loyal?

A loyal customer spreads a good word about your brand and would not leave you for any other competitor. Hence, through this concept, we can say that every loyal customer is a satisfied customer but not every satisfied customer is a loyal one.