For the London-based Matilda Goad, a love of pastels and lushly printed wallpapers began at her family home in West Sussex. The London-based housewares designer and creative consultant Matilda Goad, 29, vividly remembers Christmas when she was 8 years old, in the family home in Sussex that has always been her lodestar.

Where did Matilda Goad go to school?

The London-based homeware designer and creative consultant Matilda Goad, 29, grew up in Sussex before moving to London to study at the Camberwell College of Arts.

Who is Matilda Goad married to?

The shell on the ottoman is from Matilda Goad. The reeded joinery was designed by Matilda's husband Tom and built by his company Blockhouse Build.