Why are logos so expensive? A logo design can be so expensive because the process of arriving at a top-quality logo takes time and talent, and a great logo can help a business succeed. A professionally designed logo is the result of a process called a design funnel.

What makes a logo look cheap?

Vague ideas: Cheap logos often don't look like anything and don't communicate anything – they are just a vague geometric shape or some generic lettering. A good logo says something about the company and what makes it unique. It differentiates the company and its products from competitors.

Which logo is the most expensive?

Australia & New Zealand Banking Group (ANZ) Logo — $15,000,000. ANZ logo has established itself as the most expensive logo in the world. This logo was made during the merger of two enormous banks and was the consequence of joining the initial letters of their name into one abbreviation.