The word bespoke has evolved from a verb meaning 'to speak for something', to its contemporary usage as an adjective. Originally, the adjective bespoke described tailor-made suits and shoes. Later, it described anything commissioned to a particular specification.

What makes something bespoke?

Bespoke means custom-made—made based on the specifications of the person ordering it, as in a bespoke suit. ... In its strictest sense, bespoke means made-to-order, but it's often applied to things that aren't actually made specifically for someone but that are simply made individually, as opposed to being mass-produced.

Why are people using the word bespoke?

Using “bespoke” to describe any other kind of custom suit, Mahon said, “makes the product appear superior and is often used to justify an increased cost for the consumer. The ignorance to the difference can adversely affect the perceived value of a true bespoke product.”