Thanks to online pioneers, such as Amazon, customers have grown to expect and desire personalized experiences: a survey of 1,000 US adults by Epsilon and GBH Insights found that the vast majority of respondents (80 percent) want personalization from retailers.

Do customers want personalization?

90% of U.S. consumers find marketing personalization very or somewhat appealing. – Statista. 72% of consumers say they only engage with personalized messaging.

Why do customers love personalization?

If you don't know your customers, you can't give them what they want. Personalization helps you gain insights into their preferences and intent through data, so you can offer them tailored experiences.