In a study by Pazda it was shown that females wearing red are rated more attractive by males. ... Indeed, another large experiment found no evidence that red color cues are systematically associated with attractiveness ratings, casting doubt on the underlying mechanisms typically used to explain the red dress effect.

Does red make you attractive?

Scientists have revealed that wearing the colour red will make you more attractive to the opposite sex. Studies reveal that red is the most attractive colour to both men and women but, curiously, the two genders are attracted to the same colour for different reasons.

Is red or black more attractive?

First, it tells us that Red and Black are generally considered more attractive on men (at least on White men). The researchers suggest that this is tied to evolutionary associations (Red and Black suggest dominance and are associated with fertility and mating).