The majority of us negotiate because we want to do a deal that is beneficial to all the parties involved. Negotiation is about compromise not setting up barriers that need defending, if you do not want to compromise then don't bother negotiating, tell the other party you have no interest in doing business with them.

What is the purpose of negotiation?

Usually, the purpose of negotiating is to reach an agreement to participate in an activity that will result in mutual benefits. Each party tries to come to an agreement that will serve its own interests.

What are the three reasons why negotiations occur?

Negotiation occurs for three reasons: To agree on how to share or divide a limited resource, such as land, or money, or time; To create something new that neither party could do on his or her own; To resolve a problem or dispute between the parties.