They often reward them for being loyal by offering them a lower interest rate than they would normally charge. This reduced/lower rate of interest is called a 'preferential rate'. Normally at most, a 'preferential interest rate' on a loan is a couple of percentage points lower than a bank's 'standard interest rate'.

What is an example of preferential?

Meaning of preferential in English. used to say that something that someone is given is better than what other people receive: Inmates claimed that some prisoners had received preferential treatment. The better off have preferential access to higher levels of outpatient care.

What is preferential order?

1 showing or resulting from preference. 2 giving, receiving, or originating from preference in international trade.