Although the Helena Rubinstein brand was sold to L'Oréal in 1988, it remains anchored in its founder's values: science in the service of beauty, women's liberation, and the audacity to rewrite the rules.

What happened to Helena Rubinstein brand?

In 1973, the company Helena Rubinstein, Inc. was sold to Colgate-Palmolive, and is now owned by L'Oréal.

Does Loreal own Helena Rubinstein?

Founder of the eponymous company bought by L'Oréal in 1984, Helena Rubinstein defined her era with her desire to unite science and beauty, her understanding of women, and her distinct love of art.