Why footfall matters
First, footfall tells you how successful your marketing strategy is, in terms of drawing prospective customers' attention. ... The other reason that footfall data is so important is that it allows businesses to know many of these customers walk away having purchased your product.
How would you describe footfall?
We define footfall — also known as People Counting, Shopper Counting or traffic — as the measurement of the number of people entering a shop or shopping mall.
Why is footfall important in business?
Footfall is a measurement of how many people visit a shop or tourist attraction. It's useful to help you understand market trends and work out the percentage of customers who leave without buying anything.
