The greater the impact a story has, the more newsworthy it is. Events that have an impact on your readers, that have real consequences for their lives, are bound to be newsworthy. An obvious example would be the 9/11 terrorist attacks. In how many ways have all of our lives been affected by the events of that day?

What does newsworthy mean?

Newsworthiness is the term used to describe whether or not a topic is interesting enough for people to want or need to know. It's the first thing the Media Relations team considers before pitching a story or drafting a press release.

What are the characteristics of newsworthiness?