According to MediaKix, micro-influencers are defined as accounts with anywhere from 10,000-50,000 followers and macro-influencers as accounts with 500,000-1 million followers.

How many followers do you need to be a micro influencer?

A micro-influencer is someone who has between 1,000 to 100,000 followers. Micro-influencers focus on a specific niche or area and are generally regarded as an industry expert or topic specialist. “[Micro-influencers] have stronger relationships than a typical influencer.

What is a micro influencer on Instagram?

A micro-influencer is someone who has a social following between 1,000 to 100,000. They are everyday consumers, who share useful thoughts with an engaged audience in a specific niche. The engagement rate of a micro influencer is also high.