Ethnographers, then, look at and record a people's way of life as seen by both the people and the anthropologist; they take an emic (folk or inside) and etic (analytic or outside) approach to describing communities and cultures.
What is an ethnographic description?
ethnography, descriptive study of a particular human society or the process of making such a study. Contemporary ethnography is based almost entirely on fieldwork and requires the complete immersion of the anthropologist in the culture and everyday life of the people who are the subject of his study.
What is ethnography in simple terms?
: the study and systematic recording of human cultures also : a descriptive work produced from such research.