An Affinity Diagram is a tool that gathers large amounts of language data (ideas, opinions, issues) and organizes them into groupings based on their natural relationships (Viewgraph 1). The Affinity process is often used to group ideas generated by Brainstorming.

What is Affinity Diagram in design?

An affinity diagram is a method used to organize many ideas into groups with common themes or relationships. Affinity diagrams are tools for analyzing large amounts of data and discovering relationships which allow a design direction to be established based on the associations.

Where is Affinity Diagram used?

A group can use an affinity diagram at any stage where it needs to generate and organize a large amount of information. For example, members of a leadership team may use the diagram during strategic planning to organize their thoughts and ideas.