Frederick Mellinger, founder of the famous undies brand Frederick's of Hollywood, introduced the G String to the masses, marketing it as the Scanty Panty. It first came out as more of a sex toy, alongside the crotchless and edible undies, so not exactly mainstream.

What does the G stand for in G String?

Gussett. The garment is basically a gussett on a string.

Who invented the thong and why?

Who invented thong underwear? Austrian-born American fashion designer Rudolf “Rudi” Gernreich is credited for the invention of the thong as we know it today. Gernreich was a bonafide industry pioneer, known for pushing the envelope both on and off the runway.