Attitudes form directly as a result of experience. They may emerge due to direct personal experience, or they may result from observation.
How is attitude formed?
Attitude formation occurs through either direct experience or the persuasion of others or the media. Attitudes have three foundations: affect or emotion, behavior, and cognitions.
What are the sources of attitude?
Formation/Sources of Attitudes:
- Direct Personal Experience: A person's direct experience with the attitude object determines his attitude towards it. ...
- Association: ...
- Family and Peer Groups: ...
- Neighbourhood: ...
- Economic Status and Occupations: ...
- Mass Communications:
