It is commonly used to describe someone or something that is able to succeed against or stay even with others in the same contest or setting, as in Our new product will help us stay competitive in this market.

What is it called when you are competitive?

Competitiveness is a measure of a person's desire to surpass others. A highly competitive person is more likely to see a situation as a competition, even when there is no explicit winner or loser. During a game or contest, a competitive person may go to great lengths to be victorious. ...

What is meant by very competitive?

wanting very much to win or be more successful than other people: You're very competitive - it's meant to be a friendly match!