You should boost every Facebook post to get more brand exposure. Even if you do attempt to boost every single post, the ad will have to make it past Facebook's review process, so make sure to read Facebook's advertising policies first.

Is it worth it to boost a Facebook post?

Depending on the goal of your boosted post, you can increase video views, link clicks to a website, post engagement, or reach/impressions. Boosted posts are an excellent way to increase brand awareness using a smaller budget than you typically would with a Facebook Ad.

When should I boost my Facebook post?

Time of day is another factor to keep in mind when boosting Facebook posts. A Buffer study found that the best time to post to Facebook is between 1pm and 3pm on weekdays and Saturdays.