Nudge techniques: 6 creative strategies to influence behaviour
- Make it fun. If you want people to display a certain behaviour, make sure that the corresponding activity is fun to do. ...
- Make it easy. ...
- Slow down the process. ...
- Utilise senses. ...
- Give feedback. ...
- Visualise the end-result. ...
- Do you want to know more about nudge techniques?
What are examples of nudging?
Examples of nudges
- Up-sell. ...
- If you buy a coffee, and a barista offers a pastry as well – we are more likely to buy the pasty when it is offered as a suggestion.
- Product placement. ...
- Default options. ...
- Save more tomorrow™ Economists Richard Thaler and Shlomo Benartzi developed a programme called: Save More Tomorrow™.
How do you nudge someone?
If you nudge someone, you push them gently, usually with your elbow, in order to draw their attention to something. Nudge is also a noun. She slipped her arm under his and gave him a nudge. If you nudge someone or something into a place or position, you gently push them there.
