Learning how to properly pitch is one of the most important skills a founder needs to develop. It allows them to find investors, to attract great co-founders, to recruit the best employees, and ultimately to fine-tune their idea.

What is a pitch and why is it important?

More broadly put, a pitch is a presentation of a business idea to potential investors. People pitch a business because they need resources. If the goal is to raise startup cash, the target of the pitch is an investor. Other businesses pitch to potential customers to sell their product.

What makes a successful pitch?

It is your empathy for your audience, your passion for meeting a challenge together with them, your ability to listen, speak directly and apply your expertise, in the pitch.