We don't just want to make meat differently -- we want to make it better. That's why Impossible Burger is made with ingredients that are nutritious and delicious: Protein from soy and potatoes deliver that meaty bite with 19g of protein per 4 oz serving, the same as 80/20 ground beef.

Is Impossible Burger healthier than beef?

The Impossible Burger has been applauded for its environmental benefits – using 96 percent less land, 87 percent less water, and 89 percent less greenhouse gas emissions than beef. But when it comes to health – opinions are stirred.

Is an Impossible Burger better for you?

Fiber: Good source of fiber vs very little fiber. Iron and Potassium: 2X more than 80/20 beef. Calcium: 7X more than 80/20 beef. Environmental impact: Impossible Burger uses 96% less land, 87% less water, and 89% less greenhouse gas emissions than beef.