Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categories might be: tinned fish, ...
What is a Category in category management?
A category is essentially any group of similar items that a company wants to buy under the umbrella of a single deal. “Category Management” is the process of pooling similar products into a singular category and then addressing all business initiatives for that category as a whole.
What is the category management process?
Category management refers to a strategic approach for procurement where a company segments its spend into areas that contain similar or related products which enables focus opportunities for efficiency, cost savings, and consolidations.