In the field of marketing, the macro environment is the set of external factors and forces, not controlled by the company, that influence its development. It mainly includes demographic, economic, cultural, technological, legal or political elements.

What is a macro environment?

the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.

What is demographic macro environment?

Demographic Forces in the Macro Environment. Demographic forces relate to people. The name refers to the term Demography. The latter refers to the study of human populations. This includes size, density, age, gender, occupation and other statistics.