NIDECKER. The Nidecker group encompasses the snowboard brands YES (founded 2009), Jones (founded 2010) and Slash (founded 2012) - as well as NOW bindings. They also have their own named brand snowboards, which are produced in the same town as their headquarters - Rolle, Switzerland.

Who owns Rome SDS?

The iconic Rome SDS snowboard brand has a new owner, but the same principals: Josh Reid and Paul Maravetz. The company is headquartered in Waterbury. Rome is one of the original rider-driven brands, and has been at the forefront of snowboard progression over the past 17 years.

Does Nidecker Own Jones?

However, Rome's creative, R&D and design will stay in Waterbury, Vermont. The Nidecker brothers – Henry, Xavier, and Cédric – made these acquisitions separately from the Nidecker Group. ... Currently it is home to the Nidecker, Yes, Jones, Now, and Flow brands. Nidecker has been a family-owned business for 130 years.