What is your Why statement?

Your why statement is a sentence that clearly expresses your unique contribution and impact. The impact reflects the difference you want to make in the world, and the contribution is the primary action that you take towards making your impact.

Why should you start with why?

When recruiting, if we “Start with Why,” we can help potential employees self-select as to whether they believe in our cause. If they do, they will buy into WHY we do WHAT we do. In a startup, this belief in the WHY — the purpose — will sustain the employees through the inevitable ups and downs.