However, marketing does not create needs, but only enlightens wants. Needs pre-exist marketing, and it's up to the marketer to understand consumers' needs in order to influence them into purchasing products. ... Marketers do not create necessity, rather the necessity was established from the consumers' societal upbringing.

Do marketers create demand?

Marketers do not generate demand, they generate interest. Demand exists in markets as unmet needs, and must be located before winning products and experiences can be designed, built and taken to market.

Can marketing efforts change consumer needs?

Marketing is the act of promoting the level of sales of a commodity. ... Marketing efforts can therefore not change consumers' needs because these needs must be satisfied with or without marketing.