Disintermediation can occur when a wholesale purchase allows an interested buyer to purchase goods, sometimes in large quantity, directly from the producer. This can result in lower prices for the buyer because the intermediary, a traditional retail store, has been removed from the purchasing process.

Which is an example of disintermediation?

Notable examples of disintermediation include Dell and Apple, which sell many of their systems direct to the consumer—thus bypassing traditional retail chains, having succeeded in creating brands well recognized by customers, profitable and with continuous growth.

What does Countermediation mean?

Counter-mediation can be defined as “creation of a new intermediary by an established company.” In short a company is not just reintermediating, but is also actively investing in the creation of a new intermediary that it own which is positioned separately from its owners.