In 1984, the Party used doublethink as part of its large-scale campaign of propaganda and psychological manipulation of its leadership and the public. Doublethink is the ability to hold two completely contradictory beliefs at the same time and to believe they are both true.

What is the point of doublethink?

Doublethink is critical in allowing the Party to know what its true goals are without recoiling from them, avoiding the conflation of a regime's egalitarian propaganda with its true purpose.

How does doublethink satisfy the needs of the party in 1984?

How does Doublethink satisfy the needs of The Party? The contradictions are used to control the people by confusing them. Because the names seem so positive they trick the people into trusting what they hear and not necessarily what is actually going on.