Personalization consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals.

What is the best definition of personalization?

Filters. Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.

What do you understand by personalization?

Personalization is the act of tailoring an experience or communication based on information a company has learned about an individual. Just like you may tailor a gift for a good friend, companies can tailor experiences or communications based on information they learn about their prospects and customers.