Reebok has ditched the logo that once symbolised its ties to sports stars and elite athletes to seal its transformation into a fitness brand for amateur athletes. ... “The new brand mark signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness.”

What is the new Reebok logo?

November 6, 2019 (BOSTON, MA) – Today, Reebok announced that beginning in 2020, it will unify under one brand logo and wordmark, leveraging its most recognizable and distinguished assets – the Vector logo and “drop-R” wordmark.

What happened to Reebok Delta logo?

Rather than a red Delta symbol, Reebok will now brand all products with a Vector symbol and “drop-R” that previously has been reserved for Reebok's Classics and lifestyle-focused products. The new logo has been installed outside the company's 220,000-square-foot headquarters at Boston's Innovation and Design Building.