The advertising agencies shall have to deduct tax at source at the rate of 5 per cent under section 194J while making payments to artists, actors, models, etc. If payments are made for production of programmes for the purpose of broadcasting and telecasting, these payments will be subject to TDS at 2 per cent.

Is TDS applicable for Facebook ads?

As of 2019, Facebook ads in India are now sold by Facebook India, billed and paid for in Indian rupees, and subject to a Goods and Services Tax (GST) and Tax Deducted at Source (TDS).

What is the TDS rate for contractors?

Thus, the rate of TDS from payments made by the government or other specified persons to any contractor will be 2% or 1% of the gross payment or, as the case may be, the net payment, depending on the terms of the contract. The rate is 1.5% or 0.75% for transactions from 14 May 2020 until 31 March 2021.